Unlock The Future: How To Leverage Trust, Data, and Blockchain to Drive Multilingual Innovation
Our CEO, Robert Etches, recently joined language industry experts Dave Ruane and Olga Blasco from Lion People Global for a masterclass in mastering leadership and tech vision. In this article, they explore how multilingual data, when used strategically, can become a powerful asset for innovation and long-term success. Robert emphasises the growing importance of trust, data security, and blockchain in global business.
- Trust is the new currency in a world filled with misinformation, and businesses must actively earn it.
- Multilingual data, secured through blockchain, ensures transparency and becomes a strategic asset.
- Companies must shift from seeing translation as a cost to recognising it as a driver of knowledge and competitive advantage.
- Avoiding echo chambers and embracing innovation helps businesses stay ahead of disruption.
Building Trust in a Rapidly Changing World
In today’s fast-paced, digitally driven business landscape, trust has become the most valuable currency. Robert Etches, CEO of Exfluency, emphasised this during a recent masterclass, where he discussed how businesses must earn and maintain trust, not only with clients but also with employees. “We’re living in a world where misinformation spreads like wildfire,” Robert remarked, referencing both historical and modern-day dangers of false information. “By 2026, 90% of the internet could be fake news. How will businesses thrive in a world where you can’t trust what you read?”
Robert wasn’t the only one stressing the importance of trust. Dave Ruane, Director of Client Solutions at Lion People Global, pointed out that trust is not a new topic in business, but it is more vital now than ever. Citing a PwC study, Dave highlighted, “87% of executives believe their customers highly trust them, but only 30% of customers actually do. It’s a gap businesses must address.”
Olga Blasco, Principal Partner at Lion People Global, added another layer to the conversation, explaining how businesses need to act swiftly to build trust in this era of fast-moving technological change. “If you don’t move fast, the market will leave you behind. Boards need to think beyond short-term goals and consider the long-term impact of their decisions. That’s where trust comes in,” she noted.
According to Robert, the solution lies in leveraging technology, notably blockchain, to create systems that clients can trust. “Blockchain is more than just cryptocurrency – it’s about trust and immutability,” he explained. Exfluency uses blockchain to ensure transparency and traceability in multilingual content, providing clients with a secure foundation for global communication.
As businesses navigate a world rife with uncertainty, the need for trust cannot be overstated. Those who proactively build it will be the ones to succeed.
Data as the Foundation for Trust and Innovation
Beyond trust, the future of global business rests on how companies manage their data – particularly multilingual data. Robert made this clear by warning that businesses must stop relying on generic AI models without considering the risks. “Plugging into generic models is naïve. You lose control of your data and, along with it, your competitive edge,” he stated.
Weighing in on the conversation, Olga cautioned against the echo chamber effect. “Teams can get trapped in their own version of reality, thinking they know the market, when in fact, they’re missing critical insights from external sources,” she said. Olga stressed that external perspectives and benchmarks are essential for businesses to stay competitive and avoid falling behind.
Robert echoed her sentiments, noting that companies need to shift their mindset around data. “Data isn’t just something you collect; it’s a long-term asset that can drive innovation if handled properly,” Robert explained. He went on to share how Exfluency’s blockchain-backed solution helps ensure that multilingual data is not only reliable but also traceable. “Every piece of data can be verified – businesses need that kind of security, especially in the age of AI, where fake data is a real threat.”
By treating data as a strategic asset, Exfluency enables businesses to unlock its full potential. In today’s fast-evolving digital environment, this approach is crucial for building long-term trust with clients and stakeholders. “If you don’t secure your data, you’re setting yourself up for failure down the line,” Olga emphasised.
Our suite of solutions, from neural machine translation and comprehensive language services to cutting-edge GenAI applications, is designed to work independently or together, forming a cohesive ecosystem that enhances your enterprise’s efficiency, productivity, and global reach.
Transforming Multilingual Data into Strategic Assets
Historically, companies have considered translation a necessary expense, but Robert urged businesses to rethink this approach. “We need to stop apologising for offering translation services. We should be selling knowledge, not just words,” Robert said. He stressed that multilingual data is a powerful asset, particularly when used strategically.
Building on this point, Olga added that companies often make hasty decisions without fully understanding the long-term risks. “Adopting certain technologies for multilingual content without proper safeguards can lead to disaster,” she warned. “Businesses need to take steps to ensure their data is secure and trustworthy.”
Businesses can extract greater value from multilingual data by focusing on larger units of translation – such as paragraphs instead of individual sentences. “When we work with paragraphs, we retain more context, and that makes the data more useful for training AI models,” Robert explained. This approach allows businesses to turn their multilingual data into a resource for improving decision-making and customer insights.
Robert agreed, noting, “CEOs who only read reports in English miss out on critical insights from other regions. Companies gain a more comprehensive view of global markets by utilising multilingual data.” With Exfluency’s blockchain-backed systems, businesses can ensure that these linguistic assets remain secure and valuable.
As Robert put it, the key is to stop viewing translation as an expense and start treating it as a profit-driving tool. “We shouldn’t be debating the cost of a word anymore. It’s about how you leverage that word to create value for your business,” he said.
As the world becomes more interconnected, companies that embrace multilingual data as a strategic asset will be the ones who stay ahead.
Leveraging the Power of Data
In today’s rapidly evolving business landscape, trust has emerged as the most valuable currency. As Robert Etches, Dave Ruane, and Olga Blasco have highlighted, earning and maintaining trust requires a strategic approach to data, particularly multilingual data. With blockchain technology providing transparency and security, businesses can transform their translations from simple operational necessities into powerful assets that drive knowledge, innovation, and long-term success.
Companies that continue to view translation as just another cost will be outpaced by those who recognise its true potential. By embracing multilingual data and staying vigilant against echo chambers, businesses can stay ahead of disruption and forge stronger connections with their global markets.
The question now is: How will your business leverage the power of data and trust to shape the future?
Lion People Global specialises in providing tailored growth solutions for the language industry and adjacent technology industries, with a strong focus on mergers and acquisitions (M&A), executive search, and strategic consulting. Lion People Global also emphasises innovation, advising companies on adapting to evolving technologies like AI and blockchain.
For more details, visit Lion People Global.
