Business culture

Challenging a long-standing paradigm could be regarded equally as either brilliance or lunacy. We don’t claim either. But we do believe in ensuring that all participants in the Exfluency™ way of doing things understand why we’re doing it, and how they can best profit from the experience.

Built on a simple premise

“Culture makes people understand each other better… but first they have to understand that their neighbour is, in the end, just like them, with the same problems, the same questions.”

– Paolo Coelho

Exfluency™ is a business founded on a simple premise, that greater understanding fosters a healthier, more productive, and better world.

Fostering greater understanding

In order to make this a reality we have to reflect this in all aspects of the way we do business.

Our Community has to enjoy and feel rewarded for what they do to want to do it, and the businesses that make use of our services have to feel that the product they receive as a result is not just fit for purpose, but effortlessly so.

This is why our ethos of sharing and empowerment is built into the fabric of our platform and workflows. We make the way we create and use content as simple and efficient as possible, recycling and optimising it wherever possible and rewarding the creators of new content assets with LangCoins, in addition to their normal fees.

We are challenging some long-standing norms with our approach, especially with our platform and use of blockchain. Because of this we are totally transparent in both how and why we do things the way we do. We endeavour to ensure that whether you are a member of our community, a user of our services, or merely curious as to what it all means, your engagement with Exfluency will be as enjoyable and useful as possible.


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