What Automotive Leaders Are Really Asking About GenAI
Back from Abu Dhabi – and into action
Last week, we joined the N! Business Forum in Abu Dhabi. Over three days, we met with some of the automotive aftermarket’s most forward-thinking professionals – from innovation leads to logistics and HR strategists.
Across 25+ meetings, one thing was clear: GenAI is no longer a curiosity. It’s a conversation.
And it’s not just about theory – it’s about real applications. Here are the questions leaders asked us most, and the answers we gave.
1. “Can GenAI help us clear stock before new deliveries?”
Yes – and fast.
Aftermarket professionals wanted to know how AI could help manage stock and preempt bottlenecks before they appear.
We explored how GenAI could:
- Monitor inventory levels
- Predict surpluses
- Recommend special offers to clear stock before restocks
2. “Can we link AI to our booking system or customer calendar?”
Absolutely.
One team wanted AI to interface with their Google Calendar, letting customers book workshop appointments automatically.
Another was exploring a customer-facing chatbot that could also summarise issues internally for service teams.
With ASK & CREATE and our advisory team, we’re already helping businesses build these kinds of modular solutions – fast, secure, and brand-consistent.
3. “We’re new to this. Where’s a good place to start?”
- Your marketing copy
- Your service documentation
- Your internal knowledge base
One discussion focused on using GenAI to generate multilingual marketing texts from a central data source.
This kind of low-risk, high-impact pilot is often the best way to demonstrate value – and build internal buy-in.
4. “We’re expanding into Europe. Can your platform handle translation needs?”
Yes – and not just basic ones.
Exfluency’s ASK & CREATE platform is designed for companies expanding into new markets, where multilingual consistency is crucial.
You can:
- Translate technical manuals, product content, and training material
- Keep your tone and terminology consistent
- Maintain full control over your data
5. “Which processes should we even be thinking about for GenAI?”
This question came up in nearly every meeting.
From sales and HR to logistics and support, leaders told us about 4–5 core processes where AI could have an impact.
We heard about:
- HR onboarding content
- Sales follow-ups and offer generation
- Service documentation for field techs
- Localised marketing campaigns
- Stock management and logistics routing
GenAI is relevant across the board – the challenge is knowing where to start.
What’s next for the companies we met?
Many are already testing ASK & CREATE.
Others are working with us on pilots for specific departments or regions. Some are still refining their use case – but momentum is there.
We’re offering a free 1-month trial of ASK & CREATE throughout May – and spots are limited.
If you’d like to try it, now’s a good time to reach out.