Would you hire someone who speaks like… this?

Would you hire someone who speaks like… this?

Let’s play a game. Take a line of copy in English. Run it through ChatGPT, Copilot, or Gemini. Translate it into Danish. Then back into English again. What do you get? A sentence that technically makes sense — but sounds like it was written by a robot trying to pass as human. And here’s the kicker: most people won’t notice… until they do.

Read More
Meet Anke Büchel at tekom 2025

Meet Anke Büchel at tekom 2025

Join us as we explore the communication challenges in the automotive industry. Learn how to bridge the gap between languages and cultures for success.

Read More
How AI can empower, not exploit

How AI can empower, not exploit

Talent isn’t leaving because AI exists.
It’s leaving because of how we’re using it.
Pay, process, and respect are design choices – and fixable.
Here’s how to stop the bleed.

Read More
The Case for AI Agnosticism: Why Businesses Must Stay Flexible

The Case for AI Agnosticism: Why Businesses Must Stay Flexible

Protect your most valuable asset – your data. Learn about the consequences of poor data security and discover essential measures to keep your data safe.

Read More
  • TRANSLATE
  • ASK & CREATE
  • DEVELOP
  • CONTACT